The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You is a must-read for entrepreneurs, product managers, and anyone developing a new business or product. Written by Rob Fitzpatrick, this book provides a practical guide to conducting effective customer conversations and uncovering real insights—without being misled by compliments or vague feedback.
Fitzpatrick emphasizes the importance of asking the right questions and structuring conversations in a way that elicits valuable, actionable responses. By following his approach, entrepreneurs can avoid common pitfalls and validate their business ideas with confidence, rather than relying on misleading feedback from friends, family, and potential customers.
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